The communicational Symbolism that is synthesized in the geometric shapes Pole, Circle and Triangle constitutes one of the pillars of the analogical  non verbal communication and contains in itself the emotional and behavioral world of every individual. Pole, Circle and Triangle respectively point out the symbols: Father, Oneself and Mother that govern the individual in every expression of his/her life and in every family and professional relationship.
If the symbol is the representative condensation of an idea, of an object, of a person that emotionally involves the individual, the comunicational Symbolism is its communicative expression. The reader can use his knowledge of the symbols and symbolisms in the communication. He can choose words, signs and gestures
to emotionally involve his partner.

This book shows what is behind the signs and the gestures of the people by the charm of non verbal communication. To discover the meaning of this secret communication and to understand its use is important to satisfy our emotional demands and other people's ones, to get the consent of the partner, in the family, with the children, in professional fields and to realize oneself. Non verbal communication is not represented as simple reading of the signals of the body in this book, but it is instead introduced as a tool to manage the communicative interaction,  to give real emotional services to the interlocutor following the solicitations of the operator and the
answers of the subject.

In analogical Psychology the emotional languages are made by the non verbal communication (CNV) and from the communicational symbolism. These languages are used to go inside the mental system of the individual and to emotionally stimulate him with the purpose to seduce, to persuade, to educate and to get his consent. The analogical communication uses, besides the emotional languages, behavioral models to be adopted according to the interlocutor, to his/her emotional demands, to his/her life. The Authors are aware they have created a method that can be very useful to make people understand themselves and  other people too.

The Analogical Sale®

Is a practical application of the “Analogical Psychology.” In contexts of strong competition  we need different abilities to succeed, initiative, creativeness, but, above all, the ability of creating a relationship with the other. To know how to communicate plays a fundamental role in every profession and private life; everyone knows how to express but only a few people can get other people to agree with them either in private relationships or in job’ s ones. The “Analogical Psychology”  allows an effective communication : strategies are perfectly calibrated with the emotional demands. This type of communication lets you touch the unconscious of the interlocutor
in order  to establish a deep relationship based on esteem and strong emotionalism with so to reach the mutual objectives.

Andrea and Stefano Benemeglio
WELCOME
We thank you to have chosen the world of the Analogical Communication.

The power of the sign
The power of the gesture
The power of the behavior
The analogical sale
by Stefano and Andrea Benemeglio.

These books speak of non verbal communication inside your private and professional relationships, their contents deal with your global  life and your challenges
that you have already faced and the ones that you will face.

Your past, your present and your future  are condensed in five fundamental points:

To succeed in these 5 points relationships you must have the knowledge of the most effective systems of communication, refined methods to manage the relationship between you and your interlocutor.
We remember that your past and your present  will influence your future, therefore  you  need to be in a good relationship with yourself to conquer the success and the quality of the life.
So it is necessary to harmonize the past and the present avoiding and annulling the conditionings that prevent you from pursuing your success in the present or future.

Comfort and success are the objectives that the Analogical Communication will enable you to pursue to annul your pain and your discouragement replacing them with feelings of positive energy, of strength and of joy, demolishing all the difficulties that prevent you from being and having in the relationship with yourself and with the others.
These books were born from the genial collaboration between the two creators of the Analogical Psychology:

Stefano Benemeglio is a Psychologist and hypnologist. He his/her started his extraordinary studies on human behavior and non verbal analogical communication between 1960 and 1970.
In the 80’s his Psychology started to be shaped from his searches and experimentations in the field of the hypnosis
His analogical discipline studies the rules and the laws that govern the emotional behavior of the man.
In 1978 he founded the CID CNV Institute of Analogical Psychology and Dynamic Hypnosis.
The institute has as objective the spreading of the Psychology and the Analogical Communication and the formation of the figure of the Analogical Advisor, or rather of an experienced  person able to use and to teach the Analogical Communication for the comfort the success and the improvement of the quality of the life.
Today Stefano Benemeglio is recognized at national and international levels as the maximum researcher of the Analogical Psychology still living.

Andrea Benemeglio Psychologist and hypnologist operates as Master Trainer responsible of the formation of Analogical Advisors at national and international levels as well as the person in charge of the spreading of the analogical philosophy in the world. He is teacher and researcher at the institute of Analogical psychology and of Dynamic Hypnosis and has published several books.
His masters of formation, of personal and motivational restructuring are followed with a lot of interest by physicians, psychologists, professionals and firms in Italy and in foreign countries.

Among the various subjects developed in the present books we quote:
- the knowledge of the most frequent expressive signals of non verbal communication of pleasure, of refusal and of tensional discharge
- the use of the symbolic languages Pole, Circle, Triangle and the identification of the individuals according to their conflicts and their complexes
- how to use the emotional non verbal languages in the relationship with yourself and with the others to get agreement both from your unconscious or emotional intelligence and from your interlocutor.
- how to seduce and to persuade in sentimental and affective circle
- how to hypnotize oneself to demolish uneasiness, sufferings, nervous hunger and tobacco addiction and other toxic forms.
- how to control of the emotionalism, to speak in public and to demolish the blocks that imprison the individual in his/her behavioral choices: fear of the affective abandonment, senses of guilt, disesteem, not acceptance of him/herself, fear of the negative judgment of the others.

We are sure that these books can help a lot of people to live better because the cause of each problem always resides in a bad communication with oneself and with the others.